Mashable has a list of the ten most innovative viral videos of the year.  The list speaks for itself: it says there s no set formula for what content goes viral.  Certainly not in the sense that Hollywood, television and traditional advertising have established formulas for how to engage their audience.  With viral it s mostly people watching, and with that exercise anything that engages enough to fill a bit of free time seems to fit the bill, whether it’s mild amusement, moments of sheer awe, or babies.

The list is compiled by Josh Warner of viral video distributor The Feed Company.  No plug for Warner s service here, but there is one formula for executing viral: proper distribution to set the momentum.

Check out the list at Mashable.