Samsung tries an interesting event in a German train station, offering a free Galaxy S4 if you can keep your eyes on the price long enough. Of course, it’s not as easy as it sounds…
It’s easy to imagine a similar type of event based around a game challenge that could showcase a key feature of the game or hardware… maybe the power of the new Kinect in the Xbox One
13 Important Branding Lessons From The Top Four Ecommerce Giants
Originally published at AW360 by Katie Lundin. Simply showing up online with a business website isn’t enough…
Design, VC, And Business with Frog President Andy Zimmerman
In this 227th episode of “Marketing Today,” I interview Andy Zimmerman, president of Frog, a company…
Campari’s ‘The Legend Of Red Hand’ Continues Its Branded Short Film Series
With “The Legend of Red Hand,” Italian aperitif brand Campari continues a tradition of short-film activations…
