With the introduction of current and upcoming mobile devices, the way we look at online videos has changed tremendously, as we can now view them anytime we like. Some new information from Digiday, broken down into five general pieces of data, explains just how much it’s changed.

First up is the explanation of the growth of online video, even though TV continues to have a strong hold on the general audience. A report from Nielsen shows that Americans aged 18 to 64 have doubled their digital video viewing, growing from 13 minutes a day in Q2 2012 to 27 minutes this year. That’s a larger number than general television consumption, even though most viewers still spend 4.5 hours a day watching it. A great deal of this consumption comes from mobile devices, with page views rising 81 percent compared to the previous year, according to a supplementary report from KPCB analyst Mary Meeker’s 2014 Internet Trends report.

Next up are age demographics. People age 50 to 64 have gotten more video consumption, on the rise from 11 minutes a day last year to 19 minutes a day this year. That’s slightly less than youth-viewing numbers, but still an increase.

“The fact that we are seeing these year-over-year increases of digital video viewing among older viewers means they, too, are adapting and adopting to new technology much like their younger counterparts,” said Dounia Turrill, svp of Insights at Nielsen.

The shorter length of mobile videos play a huge part, as 60 percent of overall ad views are for videos that run under 20 minutes, according to a report from FreeWheel. Such trends could actually have an affect on larger streaming channels, such as Netflix. As a result, the company plans to offer shorter-length content in an effort to attract more viewers, on top of its TV and movie line-up.

Larger mobile screens are playing a big part in video consumption, as social media, video, retail and music show greater viewing numbers than average-sized devices, according to a recent poll from Strategy Analytics.

Finally, digital spending is on the rise, with revenue expected to climb to nearly $6 billion this year, and over double that by 2016. That said, TV spending continues is still much larger, with $2.19 billion this year alone, and $3.18 billion expected in 2016.

Source: Digiday