The Game Marketing Summit, which is considered by many to be the key conference when it comes to the ins and outs of game marketing, have announced a call for entries with its forthcoming 10th annual Game Marketing Awards, or GMA’s for short.

These awards pays tribute to those who deliver the best practices when it comes to promotion, marketing and advertising of game titles, either using familiar or new trends.

The winners for the event are set to be announced when the ceremony takes place on April 22nd at the Yerba Buena Center for the Arts in San Francisco, California. Those interested in submitting proper candidates have until February 19, 2015, to do so.

“With video games playing a central role in American entertainment, the challenges for game marketers have consequently grown, as audiences become both broader and deeper,” said Carolyn Feinstein, co-chair for the Game Marketing Board of Governors. “Marketing professionals across industries look to the games business and the innovation and creativity exhibited in connecting with our cutting edge players. The GMAs put a spotlight on the most compelling and valuable marketing developments.”

This year’s GMA’s will take advantage of various new categories, including Free-To-Play, Indie, KickStarter and Mobile projects, along with Public Relations and Influencer Integration. Fans can also vote for Favorite Trailer, with choices to be made available soon.

Best of all, a new GaMeS Give Award will be introduced, honing one single GMS company’s highest use of games to promote a charity, based on outstanding commitment to a non-profit partnership, prosocial cause, and/or social community.

“It’s amazing to see how game marketers are using emerging technology opportunities, game design, social media communication tools, and more to serve a growing and extremely savvy audience,” said Kym Nelson, co-chair for the Game Marketing Board of Governors, as well as the senior vice president of sales for Twitch. “The GMA winners represent the pinnacle of achievement in game marketing. If you’re interested in the future of marketing, you can see it now at the GMA’s.”

Those interested in submitting entrants or learning more about the GMA’s can do so at the official website.