GameStop is selling many different NVIDIA Tegra devices at its stores around the world. The NVIDIA SHIELD has been selling out at stores since launch and was on prime display at the recent GameStop EXPO in Las Vegas for managers and consumers to get hands-on. Joe Gorman, vice president of mobile for GameStop, talks about the role mobile is playing at the world’s largest game retailer in this video from Gamerhub.tv.
“We have two types of customers at GameStop,” said Gorman. “There’s the PC customer that has the awareness of what NVIDIA’s value is and what they bring to the table. NVIDIA is really a gaming company at their roots, so that customer knew ahead of time and pre-ordered and got the SHIELD. But we have another type of customer as well. And the interesting thing is we have displays around the country in GameStop stores that feature a live demo, very much like what was on the floor at GameStop Expo. Consumers are getting their hands on the SHIELD and starting to understand what the new tech looks like and how the device operates. And those are some of our best stores in terms of sales of the device. We’re actually looking to add more of those hands-on displays across the country.”
GameStop remains devoted to PC and console games, but they have a concrete stake in the mobile games space now as well.
“All of our customers have at least a cell phone and we know more and more have a tablet,” said Gorman. “They’re interested in fresh, new innovation and new games. We’re now in the mobile gaming space with Kongregate, which is publishing mobile games. We’re able to find out what our customers want and deliver that to them. We’re able to tell that consumer directly through PowerUp about new games. Discoverability is really good for us. The PowerUp consumers really appreciate that.”
