Simply washing your hands can be a highly effective disease fighter, but how do you get kids to do it In Blikkiesdorp, South Africa, a creative campaign was introduced to help clean kids up using a special incentive. Hope Soap is a revolutionary soap creation with a toy embedded right in the middle. The more kids wash up, the closer they are to getting the toy that’s deep inside.

This creative solution is saving lives – can we find that sort of life-changing creativity in the game industry?