Disney Infinity 3.0 is now available in stores, and, as with previous games, it promises a hefty amount of gameplay options based on interactive toys as well as the popular Star Wars license. But its appeal is widespread, not only with older fans of the series and kids, but also male and female audiences.
GamesIndustry International recently spoke with Disney Interactive s video president of production John Vignocchi about the latest release in the series. He admitted that the developers behind the game (including Ninja Theory and Sumo Digital, working on particular sections of Infinity) underestimated the appeal of the game, figuring it would be around 70 percent male and 30 percent female.
It actually evened out. With Disney s IP treasure chest of powerful and strong female characters, we actually are seeing a split with Infinity that s more 50 percent boys and 50 percent girls, he explained.
With young Jedi Ahsoka Tano included in the game s Starter Pack, and other characters, like Princess Leia and a female lead from Star Wars: The Force Awakens, being introduced in the next few months, that female presence is stronger than ever.
Speaking with GuideLive, Vignocchi explained, “Infinity has become what’s known as the pivotal four-quadrant brand, which in the Walt Disney Company is something that speaks to males and females, old and young. We have as many non-parent adults and parents playing Disney Infinity as we do 6-12 year-olds and teens.”
And the appeal doesn t just lie with Infinity, either. Other games, like Skylanders SuperChargers and Lego Dimensions, could have such an appeal as well. In fact, Vignocchi even praised Dimensions, indicating that increased competition with these toy games would actually expand the market, rather than flooding it with unnecessary product.
The Star Wars franchise in itself has proven to be appealing to all sorts of groups, and marketing partners with the forthcoming The Force Awakens suggests that LucasArts is reaching out to more than one type of audience, with partners that not only include Subway and Verizon, but also make-up brands, like Covergirl and Max Factor.
Disney Infinity 3.0 is available now for various consoles.