The trailer campaign for The Bureau: XCOM Declassified has been a varied mix.  There are the live action trailers that look like they were pulled right out of a mid-century sci-fi flick, and star Lord of the Rings actor Dominic Monaghan. There are a good crop of how-to videos to show how 2K kept strategy game mechanics (and the difficulty) from the original XCOM games intact in this first-person version.

Then there’s the just-released #YOLO trailer, which highlights how with that blistering difficulty and resulting “permadeath” come perks, like playing a ruthless god with your AI squad mates.