Katy Perry has easily grown into one of this generation’s more popular performers, so it’s always interesting to see what she does next for her videos. For her latest song, “Roar,” she based the video around the group messaging application called WhatsApp, showing her conversation as it happens in the video. This was not planned or paid for by WhatsApp, but it’s surely going to help out the app as the video has already had over six million views! You can see it in action below, and see all the lyrics in action.

Source: AdWeek {link no longer active}