EA has launched a viral campaign for FIFA 10 tapping into two traits applicable to just about any sports fan: adulation of the pros, and the competitive drive of even the most average of talents. Most notably, the publisher’s competition based campaign has found a way to level the field so that the average Joe can compete with soccer pros. EA put out a video challenging fans to match the ability of some of the sports biggest stars in keepie uppie, or juggling a soccer ball as it’s called on this side of the Pond, and post their videos to a FIFA 10 YouTube channel. Since those skilled enough can create something akin to a circus act out of their ability to juggle a ball, EA has added one key criteria: it’s blindfolded keepie uppie. As the video proves, it s called foot-eye coordination for a reason.
Watch it at Brand Republic {link no longer active}.
