As part of its “Not Normal” campaign, MINI Canada and Anomaly recently teamed up for a new ad for the Cooper S models. In the ad, three cars are transformed to look like a roller coaster, with the roof and rear seats removed and replaced with coaster carts, frames, LED’s, decals and more. The driver then barrels the cars down the streets of Toronto at around 110 miles per hour.

You can see the effects of the transformation below.

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