If you had any doubts about how much the public trusts advertisers and marketers when it comes to the security of personal data, put them to rest. The public places very little trust on marketers and advertisers when it comes to personal data security, below even the government and social networks.
More than half of the 1,000 consumers surveyed by research firm GfK in March said they’d like to see marketers and advertisers change their personal data policies and activities. Interestingly, the attitudes were strongly different between older respondents and the younger generation, with younger ones not as concerned about data privacy as older consumers.
Source: AdAge
