Red Bull has garnered tremendous numbers of views with past videos it sponsored, such as Felix Baumgartner’s space dive. Now the company uses the skills of Scottish cyclist Danny MacAskill to show an imaginative journey into the mind of a child… Danny’s mind.
Red Bull’s brand presence is confined mostly to Danny’s helmet, but the urge to pass this video along will be high. One can imagine an EA Sports video along the same lines to build the company’s brand while showing astonishing sporting prowess. This was not an easy video to create; shooting took 68 weeks over a two-year period. Watch for the cameo by Danny MacAskill’s real-life mother, Anne, at the end.