Spotify, the popular online music-streaming service created as a stylish legal solution to peer-to-peer sharing, is celebrating a 2014 that saw it grow into a formidable multi-billion dollar enterprise fifty million users strong with an interactive Year in Music {link no longer active} roundup.
A post on Spotify’s official blog advertises the feature as “a way to answer that age-old question: ‘What kind of music are you into ’” by inviting users to “explore top genres, favorite artist by season, most musical day of the week, and more”.
Despite a highly-publicized back-and-forth with Taylor Swift, Spotify had a banner 2014, ushering in record revenue and user growth in the face of heated competition from rivals like Deezer and Amazon Music. Recently-introduced Spotify Video Ads are expected to secure further revenue growth as brands take advantage of the service’s renowned engagement rates and positive buzz on major social networks.
