Those sweet candies from King.com are making their way to a new region this summer.
King Digital Entertainment, coming off a rough launch of its IPO last month, hopes to bounce back with a new partnership with Chinese game publisher and distributor Tencent, confirming that the highly popular puzzle game Candy Crush Saga would be published by Tencent this summer in China. The game will be available through Tencent’s Mobile QQ service, as well as Weixin Game Centers.
With a network of 324 million monthly unique users as of late last year, the game’s release in a new market should boost that number significantly.
“I am thrilled to be launching Candy Crush Saga with Tencent in China. Tencent has the largest mobile social network in China and is a great partner to work with,” said Riccardo Zacconi, CEO of King.com. “I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world.”
Steven Ma, senior vice president of Tencent, added, “Tencent always hopes to bring global premier mobile games to China, and Candy Crush is one of the best. We are excited that our collaboration will combine King’s enjoyable mobile gaming experience and Tencent’s strong game publishing and operation capabilities in China. We are looking forward to bringing great moments of fun to Chinese users soon.”
Source: Gamesindustry International
