The 2K Marin FPS game XCOM is being rebranded as The Bureau: XCOM Declassified and is reintroduced with this slick live action trailer. The game has the set up of a Cold War-era intelligence agency that just happens to be dealing with threats extraterrestrial rather than terrestrial.
Pandora’s Mobile App, Brand Identity Get A Makeover
As part of a comprehensive update, Pandora revamped its mobile experience with a focus on enhanced…
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins
Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…
Design, VC, And Business with Frog President Andy Zimmerman
In this 227th episode of “Marketing Today,” I interview Andy Zimmerman, president of Frog, a company…
