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With Disney’s D23 Expo happening this weekend, fans of Star Wars are on the verge of excitement, hoping director J.J. Abrams unleashes new information about the forthcoming blockbuster sequel The Force Awakens. But we already know one thing for sure — it’ll have big marketing partners behind it.
Variety confirmed today that LucasFilm has signed on with seven high-profile brands to promote the film, including Duracell, FCA US, General Mills, HP, Subway, Verizon and, a first for a science-fiction based movie, Covergirl and Max Factor.
Each partner will play their part in having tailor-made campaigns that promote the film in one way or another. Subway, for instance, is sure to have an “out of this world” meal deal with collectible cups and/or toys for its kids’ meals, while Duracell will no doubt “take charge” with its own Star Wars oriented campaign.
We do know one campaign for sure thus far — Covergirl and Max Factor will put a big push behind make-up based on the film. As you can see below, various shades of lipstick inspired by the movie will be available, including Dark Purple, Gold (like C-3PO) and Lilac, among others. Nail gloss, light side and dark side mascara, and other products will be available.
To help get started on promoting the line, Cover Girl posted an Instagram picture with a well-themed image for the forthcoming line, which you can see below.
More images of this inspired make-up line can also be found on Vogue‘s page here.
Little else is known about the campaigns at this time, but more details are expected to roll out closer to the film’s release on December 18th.
“We are thrilled to be working with such a stellar roster of promotional partners,” said Lynwen Brennan, general manager of LucasFilm. “The Star Wars brand has endured over the years, across generational audiences because it connects with people in a very special way.
“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience Star Wars: The Force Awakens.”
This is just the tip of the iceberg when it comes to the game’s marketing, as several other factors will come with play with merchandising. Toys based on the film are being produced, with a sample of the action figures included below. In addition, video games will play a huge part with Star Wars this year, including Disney Infinity 3.0 coming later this month, and Electronic Arts’ shooter Star Wars: Battlefront, set to debut on November 17th.
(Image source: Gizmodo)
There’s no question that the Force is strong with The Force Awakens. Relive the latest trailer below!