It’s no secret that marketers are beginning to pay more attention to Generation Z, the generation defined by those born in 1995 or later. With Generation Z becoming the largest population demographic at 25.9 percent, its appeal to marketers is rather obvious.

AdWeek says 52 percent of Generation Z is immersed in social media, using such platforms for “typical research assignments,” and other classroom activities, as opposed to millennials, who grew up with just the Internet.

With Generation Z’s influence increasing, marketers are being forced to adapt and engage this demographic in new ways. For instance, those who are 19 and younger prefer social networks like Snapchat, Secret and Whisper as a quarter of 13- to 17-year-olds have left Facebook this year, according to Sparks & Honey. Some marketers are ahead of the game and are adapting already.

Check out the infographic below to learn more about Generation Z.

Image Courtesy Of Adweek



Source: Adweek