Activision’s Skylanders and Disney’s Infinity series both make big bucks when it comes to bringing interactive figures to life in video games. Now, Jakks Pacific is throwing its hat in the ring with its own branded console and games; you get the console for $39.99 and additional figures in packs of two for $9.99.

The company is working on a new Hero Portal range that will feature a variety of heroes, including Superman, Batman, the Mighty Morphin Power Rangers and the Teenage Mutant Ninja Turtles. The toys are set to launch in August, and will sell at $39.99 for the portal set, and figures that sell in packs of two for $9.99. Obvoiusly the graphics and gameplay aren’t anywhere close to an Xbox 360 or a PS3, but then again you’re getting a console and a game for only $39.99. You can see a short demonstration of the console here.

“The Hero Portals go straight into the back of the TV and you can play just like you could with Skylanders, but you’re taking out a lot of cost,” said Jakks senior marketing director Ken Goodisson. “The figures are three and three quarter-inch size, which is standard for any toy in the boys action figure aisle. So in terms of size they are appropriate, and in terms of licenses they are very up-to-date.”

The Hero Portal will have its hands full with competition, as both Disney Infinity 2.0 – which features Marvel characters – and Activision’s Skylanders: Trap Team will release this fall.

Source: MCV UK