With virtual reality technology on the rise, it won’t be long until the marketplace is flooded with games that take advantage of these headsets, whether it’s Sony’s Project Morpheus, Facebook’s Oculus Rift or a number of other competitors on the market. But will augmented reality-based video games really be as popular as most developers believe One research company seems to think so.

Advanced Television has reported that data provided by Juniper Research indicates augmented reality apps, which place users in a secondary universe that they can look around and, to some extent, interact with, will see a huge rise in popularity in just a few years’ time. Juniper indicates that AR-related games on the mobile market will generate 420 million downloads annually by 2019. Currently, those numbers sit at 30 million for 2014, which isn’t too shabby a number.

With the introduction of new technology, including virtual reality units, Google Glass, Magic Leap’s hardware and Microsoft’s recently announced HoloLens, interest in AR games will pick up. That’ll be a change of pace from how they’re selling now, as the market has been stagnant over the last couple of years. Juniper believes that the reason for this is because of the lack of cutting-edge apps that would draw in potential customers. However, as new technology becomes introduced, more and more people will pick up on it, and immerse themselves in their available worlds.

“The app market has stagnated somewhat, with the industry struggling to move beyond AR marketing tools,” said research author Steffer Sorrell. “I do see a shift, though – Blippar, for example, is moving into visual search, which will open the app to a far wider potential audience.”

Interest should not only increase in a customer base, but also marketers and companies that can find a way to effectively implement products and advertising into augmented reality, but without getting in the way of the experience itself. As more headsets and other gear comes to store shelves, we should get a better idea of how these ideas will come to fruition.

For now, though, the future looks virtually set on augmented reality to take over. It’s just a matter of seeing what companies can do with it.