Connor Franta has managed to make a name for himself as a virtual superstar, with 4.7 million fans on YouTube and over 3.2 million followers. Now, he wants to bring that stardom to other talents through his own music label.

Variety reports that Franta has formed a new music label under the name Heard Well. It’s a music label that focuses on putting together compilation albums that feature a number of undiscovered artists, as curated by “influencers” on the web.

Partnering up with Franta on the label are his manager, Andrew Graham from AwesomenessTV’s Big Frame unit, along with Jeremy Wineberg, who works on his own Opus Label music distribution and licensing company.

So far, the label has already signed on a number of stars, including Amanda Steele, LoAnthony and Jc Caylen, performers that already have an established fanbase on YouTube with more than 20 million fans. “We’re looking at digital influencers as modern A&R execs,” said Graham.

Franta has had a passion for music, sharing a number of artists on his YouTube videos, and releasing two compilation albums. The first, Crown, became one of the top 20 best-selling pop albums on iTunes last year, while the other, Common Culture, has been popular as well.

“I find a lot of up-and-coming musicians I enjoy, present them to my viewers – and hopefully inflate the growth of these artists by putting them in front of an audience that wouldn’t have been aware of them,” said Franta, leaning his musical tastes towards “alternative pop,” as he calls it.

Wineberg told [a]listdaily, “Heard Well focuses on distributing music through social tastemakers. In essence, we look at our tastemakers as the new radio and magazine ad. Being able to discover a new artist and use the Heard Well platform to market is priceless.”

YouTube has been an ideal place for up-and-coming music stars, including Michelle Pham, among others. With Heard Well’s assistance, these stars can help find a bigger audience, even without the need of a manager.

The label “doesn’t really require any investment outside of our time,” said Graham. “The influencers are identifying (the artists.” The label will split the cut of revenue with the artists, so it’s an even partnership.

Congrats to Franta and his new music label. Here’s hoping it helps some artists find the audience they deserve.