A couple of weeks ago, Electronic Arts premiered the trailer for its upcoming shooter, Battlefield 1, which takes players to a World War I setting, instead of the futuristic world Battlefield 4 took place in. Fans went wild over it, the trailer has gained more than 32 million views and 1.5 million likes—a record for the video game franchise. For perspective, the original Battlefield 4 teaser video (which premiered in 2013) has about 1.6 million views to date, while the giant 17 minute “Fishing in Baku” gameplay reveal peaked at 19 million views. Meanwhile, Battlefield Hardline‘s announcement trailer pulled in 3 million views.

But some fans have noticed that the trailer has Xbox One branding on it, indicating that the console’s owners will get to play the game first through the EA Access program. However, EA affirms that it shouldn’t be too much concern, as Battlefield 1 will be just as accessible–and enjoyable –on PlayStation 4 and PC as it will be on Microsoft’s console.

Speaking during an earnings call earlier this week, EA CEO Andrew Wilson explained that, despite the Xbox brand being present in the popular trailer, PlayStation 4 owners won’t be turned off by its branding. “This is a game for PlayStation as much as it is for Xbox as much as it is for PC,” he noted. “I don’t see any limiters to our ability to reach a really broad audience of gamers across the whole shooter spectrum.”

Console makers often make deals with third-party developers for exclusive content for games. For instance, Sony struck a multi-year deal with Activision last year to bring exclusive content to its Call of Duty games for PlayStation 4, following a similar deal Activision previously had with Microsoft that lasted for many years on Xbox consoles.

Even with this content, however, the game should be a huge success on other platforms, noted Wilson. “Our console partners want to stand right next to the biggest and best games in the industry. Typically, what we see is that just aids awareness. It aids awareness whether you’re a PC gamer or an Xbox gamer or a PlayStation gamer.”

As for why Microsoft and Sony go after exclusive content deals, Wilson noted that it drives “disproportionate awareness around the game as it relates to their particular console.

“But what we have seen–and we’ve seen the analytics against it–is if you’re a PlayStation gamer, you do not reject it because it is brought to you by a potential console partner,” he continued. “You understand deeply that it’s also available on your console. And what we get is just a multiplier effect of greater awareness in the marketplace.”

A version of the EA Access program (called Origin Access) is available on PC, so there is a chance that PC subscribers will be able to play Battlefield 1 before it officially releases. Additionally, those that pre-order the Deluxe Edition of the game will be allowed early access. But everyone can enjoy Battlefield 1, regardless of platform, when it releases on October 21st.