Hyundai apparently knows the current marketing power of a good snarling, decomposing and gore-encrusted walker. The car company teamed with The Walking Dead creator Robert Kirkman to create a zombie-proof car in honor of the 100th issue of the Image comic book.
The campaign follows last year’s “Hyundai Undead” marketing initiatives for the 2013 Elantra Coupe. The new effort introduces “The Walking Dead Chop Shop,” an iOS and soon-to-be Android app that lets fans design their own survival machines.
“I don’t know a lot about cars, but I do know a lot about zombie apocalypse and what I would like to have to survive,” Kirkman says in a promotional video for the app. “And so I think I’ll be able to come up with something that looks cool but may not be very practical or effective because I’m not good with physics and stuff like that. But it seemed like a fun challenge.”
The first collaboration was for a specially designed “zombie survival” version of the car that comes with its own manual, currently priced between $275 and $3999 on eBay. This time, fans can get a little more personal by picking out a Hyundai Elantra, Veloster Turbo or Santa Fe and then pimping it out with whatever might increase their life survival rate during a zombie apocalypse.
The chop shop app, which comes just in time for The Walking Dead comic book series, has custom-designed add-ons including razor wire, flamethrowers and about three hundred more authentic elements of The Walking Dead universe. Fans can then see if their designs would make the cut by submitting them to be judged by Kirkman himself.
The sweepstakes ends July 31 and the grand prize winner gets a 2013 Hyundai Elantra GT. Take a look at what else Kirkman had to say about it:
The car maker also hosted The Walking Dead 10th Anniversary party Friday night at San Diego Comic Con, celebrating a decade since the first issue of Kirkman’s comic opus hit retail shelves.
Source: The Walking Dead Chop Shop
