Range Rover’s Choose Your Adventure

Failed experiments with interactive films back in the 80’s isn’t stopping Land Rover from trying out the practice for an ad campaign.

Land Rover has invited various customers to check out the 2014 Range Rover Sport in a new digital campaign called “Race the Sun.” In it, users will be able to take part in a fast race across various landscapes, controlling the action with their smartphone devices.

It interacts like a second-screen experience, letting viewers control on-screen action through their decisions and alter what happens next, either by tilting, swiping or tapping on their touch-screen.

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Developed by Y&R NYC and Wunderman NY, and directed by Dante Ariola, the project is just one part of Land Rover’s bigger “Driven To Another Level” campaign.Source: PSFK