During a year full of unlikely events, unlikely partnerships are bound to emerge. One said collaboration resulted in Kentucky Fried Chicken’s latest campaign—a branded Lifetime Original 15-minute mini-movie starring Mario Lopez as longtime KFC mascot, Colonel Sanders, which aims to distract consumers “from all things 2020.”
A Recipe for Seduction is a romantic mystery set to premiere on Lifetime on December 13 as an addition to Lifetime’s “It’s a Wonderful Lifetime” movie slate. In conjunction, KFC is running an UberEats special that gives customers who order $20 or more via UberEats.com or the mobile app six free extra crispy tenders.
The mini flick marks KFC’s first-ever custom mid-form content and will be available to watch throughout the holiday season on Lifetime’s website, apps and video-on-demand platforms.
Love and fried chicken are at the heart of the plot, which involves a young heiress who must contend with attention from a suitor chosen by her mother. When a young chef—Lopez, who plays the lead role in Lifetime’s newly released Feliz NaviDad movie—with a secret fried chicken recipe appears, the mother’s devious plans are revealed.
KFC’s move to reach consumers sheltering in place follows the return of its limited edition fried chicken-scented firelogs. The 11 Herbs & Spices Firelog by Enviro-Log, available to buy in Walmart stores and on Walmart.com, sold out two years in a row. For the first time this year KFC started selling the firelogs in Canada.
At the end of Q3, KFC’s parent company, Yum Brands, reported an eight percent growth in revenue and a net income of $283 million, up from $255 million a year earlier. However, its same-store sales declined for KFC and Pizza Hut as demand lagged in their international markets. KFC’s global same-store sales fell four percent while its US same-store sales saw nine percent growth.