The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Also includes customer relationship management analytics, which comprises all programming that analyzes data about an enterprise’s customers and presents it so that better and quicker business decisions can be made (see CRM).
Recommended For You
Prudential Appoints Susan Somersille Johnson As CMO
This week in leadership updates, Prudential hires Susan Somersille Johnson as CMO, Discord appoints Tesa Aragones…
NPD Group: Consumer Spending Across Video Games Reaches $3.3 Billion In August
In August, consumers spent $3.3 billion across video game hardware, content and accessories, a 37 percent…
What We’re Reading—Week Of September 14th
A rundown of what we’re sharing internally this week. Brand Equity – History Matters Forbes Nurtured…
