The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Also includes customer relationship management analytics, which comprises all programming that analyzes data about an enterprise’s customers and presents it so that better and quicker business decisions can be made (see CRM).
Recommended For You
Hub Study Finds Voice Command Is Commonplace Among Consumers
Every year, voice control technology and usage continue to advance for media uses, home appliances and…
IPG Mediabrands Elevates Lynn Lewis To Global Chief Marketing Officer
This week in leadership updates, IPG Mediabrands promotes Lynn Lewis to global chief marketing officer, Berlanti…
Xbox Commemorates 20th Anniversary With Virtual Museum
On November 15, 2021, Microsoft celebrated 20 years of Xbox and Halo with a series of…
