The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Also includes customer relationship management analytics, which comprises all programming that analyzes data about an enterprise’s customers and presents it so that better and quicker business decisions can be made (see CRM).
Recommended For You
Betting On The Billions: 3 Takeaways From Spotify’s Barcelona Deal
FC Barcelona recently issued a limited edition jersey promoting Catalan pop star Rosalia’s “MOTOMAMI” album for…
Brand At Its Best And Focusing On Fundamentals With Heather Stern, CMO At Lippincott
In this episode, Alan and Heather discuss brand, the role of the CMO and why focusing…
Social Commerce At SXSW 2023: What Brands Can Learn From China
China has been at the forefront of social commerce, with companies like Alibaba, WeChat and Taobao…
