The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Also includes customer relationship management analytics, which comprises all programming that analyzes data about an enterprise’s customers and presents it so that better and quicker business decisions can be made (see CRM).
Recommended For You
Joseph Jaffe: Can We Save The Corporation?
During this episode of “Marketing Today,” I interview Joseph Jaffe, co-founder at the HMS Beagle, author, consultant, keynote…
YouTube Revises YouTube Music Charts, Stops Counting Paid Ads
This week, YouTube announces it will no longer count paid ads in music-video viewing records; Facebook…
13 Important Branding Lessons From The Top Four Ecommerce Giants
Originally published at AW360. Simply showing up online with a business website isn’t enough to guarantee success.…
