The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Also includes customer relationship management analytics, which comprises all programming that analyzes data about an enterprise’s customers and presents it so that better and quicker business decisions can be made (see CRM).
Recommended For You
PopSugar To Host Winter Wonderland Pop-Up With Curated Brand Activations
PopSugar is throwing an immersive holiday consumer experience called “Sugar Chalet” in New York City’s Bryant…
Stuart Foster Named CMO At Topgolf Entertainment Group
This week in marketing moves, Topgolf Entertainment Group welcomes Stuart as new chief marketing officer. Topgolf…
Instagram To Extend Hidden Likes Test To Some US Users
This week, Instagram says it’s extending its hidden likes test to some US users while TikTok…
