The voluntary creation and sharing of a marketer’s branded content. Included are organic search results, videos, pictures, tweets, emails and news reports that contain the marketer’s message or brand identity.
Recommended For You
EMarketer’s Retail Media Advertising Report Addresses Key Retailers Driving The Market
According to eMarketer’s latest ecommerce forecast, ecommerce ad spend will increase by 27.8 percent year-over-year (YoY),…
Tiffany & Co. Appoints First Chief Marketing Officer In Over Five Years
This week in leadership updates, Tiffany & Co. promotes Andrea Davey to chief marketing officer, Jones…
Trend Set: Buy Now Pay Later, Digital OOH And More
Ayzenberg junior strategist Ashley Otah surfaces the latest trends at play in the world of culture…
