A planning tool that helps management in its attempts to cope with the uncertainty of the future, relying mainly on data from the past and present and analysis of trends.
Recommended For You
The global gaming audience now represents one-third of the world’s population: 3 billion people. [1] New agency Nightcap,…
The Scientific Method And Marketing With Campbell’s Linda Lee
Using her background as an engineer, Linda Lee, CMO of Meals & Beverages at Campbell Soup…
Millennials: Why The New Adults In The Room Are Changing Media And Brands
Long the butt of jokes about entitled, job-hopping hipsters, millennials are now the new grownups in…