This week’s executive shifts include CMOs for Disney TV/ABC Snap, Juul, J.Hilburn, GumTree, Snag, Bass Pro Shops and B&Q. Also, Kraft Heinz hires a former AB InBev CMO to be its CEO and Nintendo of America promotes for SVP, marketing.
Disney TV/ABC Appoints Marketing Chief
Disney TV/ABC Entertainment has named Shannon Ryan president of marketing. Ryan came to Disney in the Fox Networks acquisition, where she was previously chief marketing officer of Fox Television Group.
“Joining Disney, a company I’ve always admired and one of the most powerful brands in the world, is the opportunity of a lifetime,”said Ryan in a statement. “I’m beyond excited to begin this next chapter and look forward to collaborating with Craig and Karey and their incredibly talented teams to shine a light on the fantastic work being done at these creative companies.”
Snap Hires Chief Marketing Officer From McDonald’s
Snap hired Kenny Mitchell as the company’s first chief marketing officer. Mitchell begins the role in June and had been vice president marketing, brand content and engagement at McDonald’s.
Mitchell, who had only been with McDonald’s for about a year, previously lead consumer engagement at Gatorade and was the managing director of brand and consumer marketing at NASCAR for two years. Mitchell started out at PepsiCo in the early 2000s before joining Gatorade and working his way up to director of sports marketing.
“Kenny’s consumer marketing expertise and his deep understanding of our products will be a great combination for Snap,” said Snap co-founder/CEO Evan Spiegel. “Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products. He’s a natural fit to join our team and lead marketing as we continue driving the positive momentum we have in the business.”
“Snap is a great company with strong values, an inspired vision and innovative products that are empowering its global community,” Mitchell said in a statement. “I look forward to helping Evan and Snap continue to tell their story to people around the world, and working with my new colleagues as we define the future of the camera and self-expression.”
Juuls Appoints First Chief Marketing Officer
According to the Wall Street Journal, Juul hired Craig Brommers, a veteran retail marketer, to be the company’s first chief marketing officer. Brommers was most recently the chief marketing officer at Gap.
Brommers also had senior marketing positions at Calvin Klein, Abercrombie and Fitch and Speedo.
In the WSJ article, Brommers says “I joined Juul Labs because I strongly believe in the company’s goal of eliminating combustible cigarettes, the number one cause of preventable death in the world, based on personal experience within my family.”
J.Hilburn Appoints Chief Marketing Officer
J.Hillburn appointed Casey Shilling as the clothing brand’s chief marketing officer. Shilling was most recently CMO of Zoe’s Kitchen, from 2016 to January of this year. Before that Shilling spent 20 years at the Container Store, working her way up from PR supervisor to vice president of marketing and publication relations.
“I’m thrilled to join J.Hilburn and this dynamic, seasoned management team during such an exciting time for the brand,” said Shilling said in a statement. “Together, we plan to increase our stylist network and transform the company into an omni-channel business, increasing brand awareness to attract new customers and deepening engagement with our loyal base of clients.”
GumTree Picks Up Chief Marketing Officer
GumTree appointed Claire Howard-Jones as the company’s chief marketing officer. According to The Drum, Howard-Jones brings “two decades of experience with brands such as Amazon, Sainsbury’s and British Airways.”
In a statement to The Drum, Howard-Jones said, “Joining a brand at a time of growth as CMO presents an exciting challenge—one I can’t wait to get started on. Gumtree is a well-loved brand and I’m excited to bring my experience to help solidify the new brand proposition and elevate our growing motors offering.”
B&Q Hires Former House Of Fraser CMO
B&Q has hired Paddy Earnshaw, formerly of House of Fraser, as chief marketing officer. Earnshaw also had previous appointments at Doddle, Worldpay and Moneycorp.
GoBear hires Chief Marketing Officer
GoBear has hired Nelson Allen to be chief marketing officer for the company. In a statement, the company says, “Asia’s leading financial supermarket GoBear has appointed Nelson Allen as Chief Marketing Officer. Nelson is an accomplished Marketer, with two decades of experience mainly gained in the Asia Pacific region.”
Snag Appoints Chief Marketing Officer
Snag appointed Mathieu Stevenson as chief marketing officer. He comes ot the job search company after spending the last few years as CMO at Blucora and chief strategy officer at Catalina. He will “leads Snag’s marketing and communications efforts.”
Forrest Films Fills Freshly Carved Exec Marketing Roles
Forrest Films hired Lori Drazen, Liz Deutsch and Bryce Campbell as senior vice president of marketing, senior vice president of in-theater marketing and promotions and senior vice president of operations, respectively.
Drazen has previously served as senior vice president of theatrical marketing and worldwide advertising services and worked with independent production and distribution entities, as well as creative advertising agencies.
Deutsch launched her career at MGM Studios 15 years ago and at her last job with Open Road, she oversaw campaigns for many films, including Chef, The Nut Job, and the Oscar-winning, Spotlight.
Campbell, who also comes to Forrest Films from Open Road, started his career at Miramax Films, where he worked on such movies as No Country For Old Men. At Open Road, he served as a vice president of theatrical sales and operations.
Kings Food Markets And Balducci’s Food Lover’s Market Promote Within
Kings Food Markets and Balducci’s Food Lover’s Market promoted Karen Roche to the role of vice president of marketing. She will report to Stephen Corradini, the company’s chief merchandising and marketing officer, but her new duties will include managing creative content, brand development, digital marketing, media and planning, budgeting and overseeing the retailer’s external agency team.
Def Jam Invites Jeff Burroughs To Join The Executive Team
Per Billboard, Jeff Burroughs will now be a Def Jam’s senior vice president of marketing.
Burroughs previously served as an executive vice president at Bad Boy Entertainment, senior vice president at RCA Records and head of commercial at Simon Cowell’s Syco Entertainment. He will be joining Def Jam from his own Los-Angeles-based consulting and brand strategy firm, Rise Entertainment.
“I’m excited to re-enter the major label system, and proud to be joining Paul Rosenberg, Rich Isaacson, Scott Greer and the talented Def Jam executives at the undisputed home of hip-hop. I intend to make sure that I add value at a critical and opportune time in the history of this legendary label,” Burroughs told Billboard.
La-Z-Boy Incorporated Senior VP Retires
AP News reported on Wednesday that La-Z-Boy senior vice president, chief commercial officer and president international, J. Douglas Collier, will retire on June 22, 2019. Collier first started at La-Z-Boy in 2002 as a vice president of marketing. He then left the company in 2005 but returned as a CMO two years later.
Kobalt’s AWAL Hires A VP Of Strategic Marketing
Thomas Fiss will join Kobalt’s AWAL as a vice president of strategic marketing, North America. Fiss had previously managed brand partnerships at the Life is Beautiful Music Festival. He is also a co-founder of Partner.ly, a software platform that simplifies the artist and brand partnership process.
AWAL President, North America Ron Cerrito said in a statement, “We are reimagining the construct and type of services artists and labels should have access to in the modern music industry. We sought someone with Thomas’ brand partnership expertise and agency approach to help us innovate what next chapter music marketing should look like and to help our artists create unique content offerings for their fans.”
Bass Pro Shops Appoints Chief Marketing Officer
Bass Pro Shops and parent company Great Outdoors Group announced the appointment of Jamie Sohosky as chief marketing officer. Sohosky comes to the companies from Walmart, where she leaves the position VP, customer experience. Sohosky had been with Walmart since 2006 and worked at Campbell Soup Company before that.
According to the press release, Sohosky “will lead the powerful marketing engine overseeing omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorships, partnerships and additional facets of the marketing mix.”
Apple Hires TV And Film Marketer
Last week, Apple hired Danielle DePalma to be the company’s film and TV series marketing executive as the company ramps up its original programming for Apple TV Plus. DePalma comes to Apple from Lionsgate, where she was the executive vice president worldwide digital marketing & research. She’d been with the company for 10 years.
Kraft Heinz Hires AB InBev Chief Marketing Officer
Kraft Heinz appointed Miguel Patricio as the company’s chief executive officer. Patricio comes to the brand from AB InBev, where he was the chief marketing officer for six years. Patricio had been with Anheuser-Busch since 2005, and prior to that had senior marketing positions at Philip Morris, Coca-Cola and Johnson & Johnson.
“Kraft Heinz is an incredible company with iconic brands that are loved around the world,” Patricio said in a statement. “It will be a privilege and an honor to lead such a talented group of employees as we focus on the consumer to capitalize on the growth opportunities that exist in the rapidly evolving food industry.”
Nintendo American Appoints Marketing, Sales SVP
Nintendo of America promoted Nick Chavez to the position of senior vice president of sales and marketing. Chavez has been with the company for nine years and was previously VP of marketing. Prior to Nintendo, Chavez worked in brand marketing at Yahoo.
He announced his new position via Twitter.
Westwood One Appoints Head Of Marketing, Sponsorship Sales
Westwood One appointed Theresa Gage as vice president, sponsorship sales and marketing. Gage has prior positions at Music Audience Exchange, InMobi and Pandora.
Cannabis One Acquires Evergreen Organix, Appoints CMO
Cannabis One has acquired Nevada-based Evergreen Organix and in turn appointed the company’s president Jerry Velarde to the position of chief marketing officer at Cannabis One.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, April 19. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
|Chief Marketing Officer||Stila Cosmetics||New York, NY|
|Vice President, Film Marketing||Warner Bros.||Burbank, CA|
|Chief Marketing Officer||ThirdLove||San Francisco, CA|
|VP, Investment Marketing||Prudential||Shelton, CT|
|Vice President of Marketing||sbe Entertainment Group||Los Angeles, CA|
|Vice President of Marketing||Belkin||Playa Vista, CA|
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