This week in leadership updates, Microsoft Latin America hires Mariana Castro as VP of sales, marketing and operations, United Natural Foods brings on Amanda Helming as its CMO, Netflix hires Bozoma Saint John as CMO, names Mickey Neuberger CMO and LegalShield hires its first-ever CMO, Cameron Scott.

Microsoft Hires Mariana Castro As Vice President of Sales, Marketing and Operations For Latin America

Mariana Castro is joining Microsoft Latin America as VP of sales, marketing and operations after current CMO Paula Bellizia stepped down.

Castro will be responsible for driving Microsoft’s digital transformation and artificial intelligence adoption across the region. She has been with Microsoft for over 20 years.

United Natural Foods Inc. Names Amanda Helming As New Chief Marketing Officer

United Natural Foods Inc. (UNFI) has hired Amanda Helming as its new CMO, effective July 13. Reporting to UNFI president Chris Testa, Helming will oversee the company’s Brands+ product portfolio, branding and creative and communications teams.

Helming comes from UNO restaurant Holdings, where she served as CMO. Prior to that, Helming spent seven years at Dunkin Brands, most recently as VP of brand strategy, global consumer insights and pricing for Dunkin’ US.

Netflix Appoints Bozoma Saint John As Chief Marketing Officer

Netflix is bringing on Bozoma Saint John as its new CMO after the company’s current CMO, Jackie Lee-Joe, stepped down for personal reasons.

Saint John comes from Endeavor, where she served as CMO since 2018. Prior to Endeavor, Saint John worked as chief brand officer for Uber and before that, head of global consumer marketing for Apple Music and iTunes. Announces New CMO announced in a press release today that Mickey Neuberger will be joining its senior leadership team as chief marketing officer.

Neuberger previously served in marketing roles at 24 Hour Fitness, Loyalty Lab, and Travelocity. He most recently held the position of VP of global marketing at eBay.

LegalShield Hires Cameron Scott As First Chief Marketing Officer

LegalShield named its first-ever CMO, Cameron Scott. In his new role, effective today, Scott will lead the company’s global marketing strategy and execution.

Prior to LegalShield, Scott was chief brand officer at GoDaddy. He has also held a variety of senior marketing and strategy roles at Microsoft, Yahoo and AT&T.