This week in leadership updates, Nordstrom promotes Deniz Anders from VP of marketing to CMO and hires Nina Barjesteh as president of Nordstrom Product Group. At Vimeo, Lynn Girotto was appointed as CMO and Ashraf Alkami as Chief Product Officer. Bob’s Red Mill added a new hire, Allyson Borozan, as SVP of marketing, along with Tractor Supply, which hired Volkswagen’s Kimberly Gardiner as CMO, and BlueConic, which brought on Mastercard’s Patrick Reynolds as CMO.

Retailer Nordstrom Appoints Deniz Anders As CMO, Adds Nina Barjesteh As President Of Nordstrom Product Group 

Deniz Anders, who has been with Nordstrom for 22 years, was named CMO after three years as VP of marketing. She will lead brand programs, digital marketing strategy, creative and corporate affairs. Nina Barjesteh, previously SVP at Dick’s Sporting Goods for five years, was tapped as president of the company’s private label, The Nordstrom Product Group, where she will lead business strategy.

Natural Foods Brand Bob’s Red Mill Hires Allyson Borozan From Kelloggs As SVP Of Marketing

Bob’s Red Mill, an employee-owned natural foods brand, has hired Allyson Borozan as SVP of marketing. Borozan was previously Senior Director of Salty Snacks Innovation and Marketing at Kellogg’s, where she worked for 12 years in branding, innovation strategy and marketing. Borozan will be responsible for the company’s marketing, new product development and customer engagement departments.

Retail Chain Tractor Supply Hires Kimberley Gardiner As CMO

Tractor Supply, a retail chain, has hired Kimberly Gardiner, former CMO, and SVP at Volkswagen of America, as CMO. For two years, Gardiner led brand strategy, media planning, and retail content for Volkswagen. Gardiner came to Volkswagen after holding lead marketing roles at Mitsubishi Motors North America and Kia Motors America.

Customer Data Platform BlueConic Hires Mastercard’s Patrick Reynolds As CMO

Customer data platform BlueConic has announced that it has hired Patrick Reynolds, former SVP of Data and Services at Mastercard, as the company’s first CMO. At Mastercard, Reynolds led global demand generation strategy. Previously, Reynolds served as CMO at SessionM and held executive roles at several agencies, including Publicis and Hill Holliday. Reynolds will be responsible for leading the company’s global marketing efforts.

Vimeo Appoints Lynn Girotto As CMO And Ashraf Alkarmi As Chief Product Officer

Video hosting, sharing, and services platform Vimeo has brought on two new hires to lead marketing and product divisions: Lynn Girotto was named as chief marketing officer and Ashraf Alkarmi as chief product officer. Girotto served as CMO at product analytics company Heap, after holding positions at Tableau, Starbucks, and Microsoft during the past 30 years. Alkarmi is the former general manager of Amazon streaming service Freevee and, before that, led product development for Facebook Watch at Facebook (now Meta).