This week in leadership updates, Progressive names Remi Kent chief marketing officer, Samba TV appoints Meredith Brace chief marketing officer, Xerox elevates Deena LaMarque Piquion to chief marketing officer, Barclays US Consumer Bank taps Lili Tomovich as chief marketing officer and more.
Progressive Insurance Hires Remi Kent As Chief Marketing Officer
Progressive Insurance has named Remi Kent chief marketing officer. Kent joins from 3M, where she spent the past eight years, most recently as senior vice president, global chief marketing officer.
Prior to 3M, Kent spent 13 years at Procter & Gamble where she led marketing for businesses across North America, Asia and Western Europe.
Xerox Promotes Deena LaMarque Piquion To Chief Marketing Officer
Xerox has elevated Deena LaMarque Piquion, senior vice president and general manager of Xerox’s Latin America operations, to chief marketing officer.
Prior to Xerox, Piquion spent nearly 20 years at Tech Data, most recently as vice president and general manager of the company’s Latin America and Caribbean operations.
Barclays US Consumer Bank Appoints Lili Tomovich Chief Marketing Officer
Barclays US Consumer Bank has named Lili Tomovich chief marketing officer.
Tomovich joins Barclays from Grove Collaborative, where she served as chief marketing officer. Previously, Tomovich was the chief experience and marketing officer for MGM Resorts International.
Bank Of America Plans To Ditch Its Chief Marketing Officer Role
Following the retirement of its chief marketing officer Meredith Verdone later this year, Bank of America will axe its chief marketing officer role.
According to Business Insider, Bank of America’s head of digital David Tyrie will oversee marketing operations when the shift occurs. With this shift, Bank of America’s 1,400-person marketing team will also be integrated into Tyrie’s digital team.
As Tryie told Insider Intelligence, “Digital has become the centerpiece of the relationship with our customers.”
SiriusXM Announces New Senior Marketing Executives
SiriusXM has added new executives to its marketing team. First up, Jasmin Chanana has been named senior vice president, digital and customer experience. Chanana joins from EY, where he served as managing director, digital.
In addition, Kimberly Wilson has been appointed senior vice president, brand and advertising. Wilson previously served as vice president, multiplatform marketing for Disney.
Samba TV Taps Meredith Brace As Chief Marketing Officer
Samba TV has hired Meredith Brace as its first chief marketing officer in 21 months.
Brace joins Samba TV from Fox, where she most recently served as executive vice president, brand marketing and category sales.
Samba’s chief marketing officer role has been vacant since Randi Barshack exited in December 2019. Since then, head of marketing Jim Tarr assumed the role.