This week in leadership updates, The Washington Post hires Perrin Lawrence as head of brand marketing, Zip Co names Jinal Shah chief marketing officer, Sesame Workshop elevates chief marketing officer Samantha Maltin to executive vice president and more.

The Washington Post’ Names Perrin Lawrence Head Of Brand Marketing

Perrin Lawrence has joined The Washington Post as head of its newly formed brand marketing division.

Lawrence joins from AI.Reverie where she was head of marketing and communications.

Previously, Lawrence spent five years at The New York Times, most recently as senior manager of international marketing. For a time, she also served as director of audience development for the NBA.

Zip Co Hires Jinal Shah As US Chief Marketing Officer

Zip Co has appointed Jinal Shah chief marketing officer for its US market.

Shah joins Zip from Feather, where she led marketing for nearly two years.

Prior to Feather, Shah was vice president of marketing and ecommerce at S’well.

Sesame Workshop Promotes Samantha Maltin To Executive Vice President And Chief Marketing Officer

Sesame Workshop’s chief marketing officer Samantha Maltin has added executive vice president to her purview. Maltin has been chief marketing officer for the company since 2019 and will now expand her scope to include strategic communications, events and archives.

Before joining Sesame Workshop, Maltin was a partner at Known. She also previously spent four years with A+E Networks as a senior vice president and head of marketing for the HISTORY Channel and H2, as well as 15 years at Viacom/Nickelodeon in senior domestic and international roles.

Focus Brands Elevates Mike Freeman To Chief Brand Officer Of McAlister’s Deli

Focus Brands-owned McAlister’s Deli has promoted Mike Freeman to chief brand officer.

Freeman has been with McAlister’s Deli for 13 years and was most recently vice president of operations.