This week in leadership updates, Hootsuite names Tara Ataya as its first chief people and diversity officer, Boots UK appoints Peter Markey as CMO, Hallmark Channel’s parent company taps Lara Richardson as CMO, PepsiCo Australia and New Zealand names Vandita Pandey as CMO and more.

Hootsuite Promotes Tara Ataya To Chief People And Diversity Officer

Hootsuite has promoted its vice president of people, Tara Ataya, to the newly created role of chief people and diversity officer.

Ataya will be tasked with developing company-wide diversity strategies to represent employee voices in the C-Suite.

Ataya joined Hootsuite as VP of people just before the pandemic. Prior, she was VP of human resources at Vision Critical for over five years.

Boots UK Names Peter Markey As Chief Marketing Officer

Boots UK has tapped Peter Markey as its new CMO.

Markey joins from TSB Bank, where he served as CMO for nearly four years.

He succeeds former Boots UK marketing director Helen Normoyle.

Crown Media Family Networks Taps Lara Richardson As Chief Marketing Officer

Hallmark Channel’s parent company, Crown Media Family Networks, has announced the appointment of Lara Richardson to CMO.

Previously, Richardson served as executive vice president of marketing for Discovery and Science Channel.

PepsiCo Australia And New Zealand Appoints Vandita Pandey As New Chief Marketing Officer

PepsiCo Australia and New Zealand has named Vandita Pandey to the newly created position of CMO for both snacks and beverages.

Pandey joins from Frito-Lay US, where she spent the last 11 years in roles across marketing, insights, corporate strategy and media. Most recently, she was general manager of Bare Snacks.

eBay Names Julie Loeger As Global Chief Growth Officer

eBay is bringing on Julie Loeger for the newly created role of global chief growth officer, which combines global marketing and global customer experience.

Loeger has spent the last 29 years at Discover, most recently as executive vice president and president of US Cards.

Loeger’s appointment follows the departure of eBay’s global CMO Suzy Deering in October and eBay’s chief strategy officer Kris Miller in February.

Wheels Up Taps Lee Applbaum As First Chief Marketing Officer

Wheels Up has named Lee Applbaum as its first-ever CMO, according to a press release.

Most recently, Applbaum served as CMO for Surterra Wellness. Prior to that, he was global CMO for Patrón Tequila and Grey Goose Vodka.

The move to appoint a CMO comes after Wheels Up purchased Gama Aviation in April.

Nielsen Names Jamie Moldafsky As Chief Marketing And Communications Officer

Nielsen has announced the appointment of Jamie Moldafsky as chief marketing and communications officer.

Moldafsky joins Nielsen from Wells Fargo, where she was CMO for nine years. Prior to Wells Fargo, she held a series of leadership roles at American Express, Charles Schwab and Whirlpool Corporation.

Stella McCartney Appoints Peter Chipchase As Chief Marketing Officer  

Stella McCartney has named Peter Chipchase as the company’s CMO, as reported by WWD.

Chipchase most recently served as chief communications and strategy officer at Soho House for seven years.

eBay UK Taps Eve Williams As Chief Marketing Officer

eBay UK is bringing on Eve Williams as its CMO following the departure of its global CMO, Suzy Deering.

Williams joins eBay UK from ASOS, where she served as global brand director for nearly five years.