This week’s executive moves include both ESPN and Republic Records promoting marketers to senior vice president roles, and Humm Kombucha hiring a vice president of marketing. Also, Shutterfly hires a new chief marketing officer and the VP of marketing at Snap departs.
Elsewhere, Ayzenberg adds Omnicom’s story content team and Google’s ad chief departs.
Shutterfly Hires New CMO
Shutterfly has announced the appointment of Mickey Mericle as the company’s senior vice president and chief marketing officer. Mericle comes to Shutterfly after three years at Adobe, serving as the vice president of global marketing. Previously, she also had long stints at Walmart and Target. In the press release, CEO of Shutterfly Christopher North said, “Mickey’s unique breadth of skills and experiences make her the ideal person to lead our marketing teams through our next phase of growth, particularly as we bring Lifetouch and Shutterfly together.” Lifetouch, a school photography company, was acquired by Shutterfly this year.
Snap’s VP Of Marketing Departs
Steve LaBella, Snap’s current vice president of marketing and brand identity, is set to exit the company at the end of November according to report by Cheddar. LaBella has been with the company since 2016 and was important in marketing Snap’s spectacles. Previously, LaBella worked at Mattel, having worked his way up to SVP global marketing of Mattel: Fisher-Price.
Republic Records Promotes Marketer To SVP
Republic Records, home to artists like Ariana Grande and The Weeknd, has announced the promotion of Marleny Dominguez-Reyes to senior vice president of marketing. Dominguez-Reyes has been with the record label since 2014 and prior to joining Republic worked at Entertainment One Music, where she worked her way up to vice president.
ESPN Ups Marketer to SVP
ESPN has promoted Laura Gentile to senior vice president of marketing. Gentile has been with ESPN for 15 years—starting as a senior director of marketing then being promoted to vice president at ESPN and founding the company’s women’s vertical espnW. Before starting at ESPN, Gentile worked at Ogilvy & Mather.
Vonage Names Chief Marketing Officer
Rishi Dave has been appointed chief marketing officer at Vonage. The company sells both residential and business telecommunications services. Dave will report to Vonage CEO Alan Masarek, and comes off four years as chief marketing officer at Dun & Bradstreet, a data and analytics company based in New Jersey. Previously, Dave served as executive director, digital marketing at Dell.
Bayer Promotes CMO To President
Bayer has named Sebastian Guth as the company’s president of pharmaceuticals, Americas region. Guth has been with Bayer since 2007. In 2015 he was promoted from chief marketing officer of general medicine to EVP and chief marketing officer of Bayer Pharmaceuticals.
Humm Kombucha Appoints VP
Humm Kombucha, one of the fastest-growing kombucha companies in the U.S., has named John Peirano the company’s vice president of marketing. The Bend, Oregon-based company hired Peirano in August. Peirano’s most recent position was that of co-founder at Plant Works Nutrition, a title he retains, but prior to that he worked in marketing for the Golden State Warriors, Talking Rain Beverage Company, Red Bull and Nike.
Painting With A Twist Welcomes New CMO
Painting With A Twist, a paint and sip company, has named Katherine LeBlanc the company’s first chief marketing officer. LeBlanc’s appointment comes after the company’s recent announcement of former Smoothie King exec as CEO. LeBlanc also spent a number of years at Smoothie King as a marketing manager and then director of brand marketing. Most recently LeBlanc worked at Dickie Brennan & Co., a restaurant group based in New Orleans.
AT&T Marketer Added To Emerson Board
Emerson, a Fortune 500 energy company working on consumer, commercial and residential markets, has added Lori Lee to the company’s board of directors. Lee currently serves as AT&T’s CEO in Latin America and global marketing officer.
Savills Studley Appoints First CMO
Savills Studley, a real estate firm specializing in tenant representation, has appointed Carol McNerney as the company’s first chief marketing officer. McNerney most recent post was SVP, marketing strategy at Pitney Bowes and prior to that was global head of marketing at Bloomberg.
AMG/Parade Promotes Within For CMO
Publisher AMG/Parade has promoted Monique Kakar to SVP, chief marketing officer, digital. Kakar has been with AMG/Parade sine 2014 and previously held marketing positions at Condé Nast and Eventive Marketing. She has been with AMG/Parade for four years, starting as a marketing director before becoming VP, corporate marketing & video solutions.
MMA Adds Three CMOs To Board
The Mobile Marketing Association (MMA) has named three chief marketing officers to the company’s global board. These leadership appointments include Marie Gulen-Merle, CMO at Calvin Klein; Jay Jaffin, CMO at Verizon Connect and Kellyn Kenny, Global CMO at Hilton Hotels. MMA has also added several other high-level marketers to the board including Nick Drake, EVP of marketing and experience at T-Mobile and Melissa Waters, VP marketing at Lyft.
Pier 1 Adds Former AOL CMO To Board
Pier 1 has added former AOL chief marketing officer Kline to the company’s board of directors. Kline held the CMO role at AOL, and then Oath, from 2015 to this year when she transitioned into an advisory role at Oath.
Former Diageo CMO Added To Board
Peter McDonough, who held the post of chief marketing officer at Diageo from 2009 to 2015, has been named to the board of directors at Trait, a bio-tech company in the cannabis industry. McDonough worked at Diageo for nine years and before that held high-level marketing roles at Gillette and Procter & Gamble.
IndyCar CMO Departs
Hulman Motorsports, parent company of IndyCar and Indianapolis Motor Speedway, has announced the departure of chief marketing officer, C.J. O’Donnell, who will leave the company the end of the year. O’Donnell came to IndyCar in 2013 after a number of years at Ford Motor Company and Jaguar Land Rover, where he worked at a number of high-level marketing positions.
Ayzenberg Onboards Omnicom’s, Ant Farm, Story Content Team
After 22 years in operation, Omnicom is closing Hollywood marketing powerhouse, Ant Farm. The team headed up by ECD, Scott Cookson, reunites with Ayzenberg ECD, Matt Bretz, who Together Won Two Game Marketing Agency of the Year awards at Ant Farm. Furthermore this addition will fortify creative capabilities across the video game, consumer electronics and CPG verticals, Ayzenberg Group is injecting Cookson’s team directly into its current roster of award-winning producers, writers and editors.
Throughout his career, Cookson has demonstrated an artistic prowess that engages audiences and ignites social conversation. In 2014, Cookson and his team acted as one of the creative marketing leads for the release of Destiny (Activision), which, at the time, became gaming’s largest new entertainment launch. Additionally, Cookson and his team played an integral role in the trailer campaign for the introduction of Tom Clancy’s The Division (Ubisoft), which then broke Destiny’s previously held record.
Cookson and team bring new storytelling capabilities to Ayzenberg having worked on brand experiential content for a variety of gaming and non-gaming clients including Activision, General Motors and Amazon.
Google’s Ad Chief Departs For VC Firm
Sridhar Ramaswamy, senior vice president of advertising and commerce at Google, is departing the company after 15 years. Ramaswamy helped launch the search company into an advertising giant. He will be replaced by Prabhakar Raghavan, currently vice president of engineering at Google. Ramaswamy will be joining venture capitalist firm Greylock as a venture partner. Before joining Google, he worked at Lucent Technologies and Bell Labs.
In a statement, Ramaswamy said, “I have been extremely privileged to have spent the past 15 years at Google, where I focused on starting and scaling new businesses and platforms. I have always been drawn to earlier stage entrepreneurial projects and becoming a venture partner at Greylock is an exceptional way to explore these types of opportunities. I am excited by the prospect of working with the amazing partners at Greylock and the great entrepreneurs that they have backed.”
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, October 5. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Global Head of Brand Marketing||Uber Eats||San Francisco, CA|
|VP, Marketing & Communications||Boingo||El Segundo, CA|
|VP, Originals Marketing||Starz||Los Angeles, CA|
|VP, Marketing, Brand & Customer Strategy||Banana Republic||San Francisco, CA|
|Head of Marketing, Stephen Curry||Under Armour||Baltimore, MD|
|VP, Marketing Strategy Operations||Paramount Pictures||Hollywood, CA|
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