This week’s executive moves include the departure of Spotify’s chief marketing officer as well as US Sailing, Soft-Tex and Uber selecting CMOs and WineSociety tapping Sephora for an executive marketer.

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Spotify’s Chief Marketer Exits

Spotify announced its chief marketing officer, Seth Farbman, would be leaving the company. Farbman joined the company in 2015 and helped form the music streaming giant into a marketing force of equal measure—culminating, perhaps, in the team being named ‘Media Brand of the Year’ at Cannes Lions in June.

Uber Picks New CMO

Uber has announced the hire of Rebecca Messina as chief marketing officer—the first person to hold that title at the ridesharing company. Messina leaves her post at Beam Suntory where she was SVP and global chief marketing officer. Prior to that Messina held various marketing positions over 20 years with The Coca-Cola Company. With the appointment of Messina, Uber has concluded its search that began after the departure of Uber’s chief brand officer Bozoma Saint John for Endeavor in June.

BET Picks Diageo Marketer As Brand Officer

BET Networks has named veteran marketer Vince Hudson its chief brand officer. Hudson was previously head of marketing at Smirnoff US under Diageo and prior to that VP of marketing strategy at Samsung US.

Zip Co Brings On Head Marketer

Zip Co, an Australian payments company, has hired Katrina Ang to be its head of marketing. Ang previously worked at Westfield as group marketing manager.

FlightGlobal Appoints CMO

FlightGlobal, an aviation publication, has appointed Mike Malik to a newly created role chief marketing officer. Malik previously held roles as president at Aloha Air Cargo and chief information officer at Aloha Airlines.

US Sailing Hires Chief Marketing Officer

US Sailing, the national governing body for sailing, has appointed Peter Glass its chief marketing officer. Before taking his new post, Glass previously founded Boot Up Marketing And Production and prior to that worked seven years as director, marketing and multi-channel content production for US Ski & Snowboard.“Peter is the perfect addition to US Sailing as we implement our new strategic plan and address the opportunities to ensure a healthy future for sailing.” said Jack Gierhart, CEO of US Sailing.

USCHAG Picks Marketing Chief

Heather Logrippo has been appointed chief marketing officer at U.S. Consumer Healthcare Advocacy Group (USCHAG). Logrippo brings nearly 20 years of experience in marketing, public relations and sales, including six years at,

YogaBed CEO Decamps To Soft-Tex

Chris Marsh has been named the CMO of bedding products company Soft-Tex. The appointment is a part of Soft-Tex’s “strategic reorganization” and comes as the company battles against longtime competitors like Mattress Firm, and newcomers like Tuft & Needle and Casper. Marsh previously served as CEO of YogaBed and vice president at Mattress Firm. The bedding industry veteran will be tasked with Soft-Tex’s global marketing plans.

Telstra Cuts CMO Position

Australian telecommunications company, Telstra, has restructured its executive team and notably missing afterward was the chief marketing officer position. Marketing will be relegated from the top executive level. A Telstra spokesman told Business Insider, “Marketing will work in a more integrated way with teams who develop propositions or solutions for our customers.”


Aptly-named mobile personal training company, GYMGUYZ has named Dawn Weiss chief marketing officer. Weiss comes to the company with much experience in the beauty and wellness industry, having worked as CMO at Amazing Lash Studio.

BET Picks Diageo Marketer As Brand Officer

BET Networks has named veteran marketer Vince Hudson its chief brand officer. Hudson was previously head of marketing at Smirnoff US under Diageo and prior to that VP of marketing strategy at Samsung US.

WineSociety Announces CMO

WineSociety, a wine subscription service, has announced Lisa Perlmutter Kueffel as its chief marketing officer. Kueffel was previously the vice president of digital client experience at Sephora, and joins WineSociety as the company emphasizes it’s canned wine offerings. Kueffel will be involved in the young company’s revenue growth through various channels, events and brand marketing.

Mazda Head of Marketing Departs

Russell Wager, vice president of marketing for Mazda North America, has left his post at the car company. Wager was at Mazda for 6 years and departs as the company shifts its focus in North American. No word yet on where Wager will land or if Mazda plans on filling the position.

Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, September 14. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

VP, Marketing & Commercial Coca-Cola El Segundo, CA
Director of Brand Sponsorships & Experiential Marketing Capital One McLean, Virginia
VP, Originals Marketing Starz Los Angeles, CA
VP, Marketing, Brand & Customer Strategy Banana Republic San Francisco, CA
Head of Marketing, Stephen Curry Under Armour Baltimore, MD
VP, Marketing Strategy Operations Paramount Pictures Hollywood, CA

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