The dating app “designed to be deleted,” better known as Hinge, is giving away $100 Visa gift cards to members who stay off the app for 24 hours to go on a date.

For National Day of Unplugging on March 6, Hinge will award people in the US who pause their accounts for 24 hours from 4 p.m. ET March 6 to 4 p.m. ET March 7, and go on a Hinge date. Users must prove that they actually went on the date by filling out a “We Met” survey on a microsite that asks for their email and a brief description of the date. 

Hinge is giving 250 users the chance to claim a gift card, on a first-come, first-serve basis, which means the brand is willing to shell out up to $25,000.

The activation is based on a brand survey in which 80 percent of Hinge members said they’d benefit from less screen time, up from 77 percent in 2019.

Hinge took a similar approach for National Day of Unplugging last year when it offered free drinks at four cocktail bars across the country for a one-day event. Those who deactivated the “Discover” feature of their app were invited to one of four bars owned by Freehand Hotel Group in Los Angeles, New York, Chicago and Miami. Hinge gave each attendees tickets for two free drinks. Those who didn’t live in one of the four areas were encouraged to enter the brand’s “dream date” sweepstakes, valued up to $1,000.

Hinge’s campaign is another example of how brands are leveraging promotional giveaways to personalize user experiences and boost brand awareness. In summer 2019, L.L. Bean partnered with Uber to give US consumers $15 Uber vouchers in hopes they’d visit the brand’s outdoor campsite pop-up. Also last year, CBD seller brand Recess sent $3 to users’ Venmo accounts who mentioned the brand on Instagram between Black Friday and Cyber Monday.

In February 2019, Match Group acquired Hinge, adding to its portfolio of dating apps OkCupid, Tinder and Plenty of Fish. Since the acquisition, the company has increased its investment in Hinge to position it as the app for those who want to be in a serious relationship. Hinge downloads grew four times on a year-over-year basis in Q4 2018 and by 10 times in the UK, TechCrunch reported. Hinge’s top markets are New York and London.

According to Sensor Tower, Hinge has been downloaded 500,000 times worldwide in January 2020 and to date a total of 4.2 million times in the US and 5.5 million times worldwide.