Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends.
Testing, testing. In a twist, Twitch tests out channel surfing. The company hopes to breathe new life into what seems like a pattern of the past. ‘Channel Switcher’ will allow users to check out different streamers quickly. Rolling out to a select group of users, Twitch intends to take stock of the success before expanding. In a bid to keep audiences captivated, brands must explore integrating features that meet the demands and expectations of consumers.
Highsnobiety, Gucci X Adidas
Ahead of its anticipated drop, Highsnobiety has released a spot highlighting the power of love and togetherness. Brands have been working overtime to create collaborations that resonate with audiences far and wide. Unfortunately, some miss the mark by casting a wide net and creating inconsistent storylines that are not meaningful to either niche. In a world full of half-baked takes and brand back-and-forth, the video solidifies that there is a way to uplift two brands at one time through proper partnership.
Eyes on the price. With its sight set on expansion, McDonald’s is venturing into in-app experiences such as Camp McDonald’s, which includes merch drops, free food, and lower price points. Now, it is targeting gamers with OfflineTV creators. The franchise notes how big the gaming playing field is, especially as the 2022 Essential Facts About the Video Game Industry states over 215 million people of all backgrounds play video games. Within those numbers, three-quarters of the players are over 18.