(Originally aired September 1st on LinkedIn Live.)

On the show today, we’re featuring a conversation between Ayzenberg’s Matt Bretz and VP of strategy and planning at Acento, Angelica Garcia.

Cross-cultural sensitivity is nothing new to Angelica Garcia. She shares highlights from her thirty-plus year career in the ad business and the ins-and-outs of Hispanic market advertising.

Her takeaway for marketers is that the often complicated task of reaching multi-generational and ethnically, linguistically, culturally diverse Hispanic audiences with the right message, is one we can learn from as it relates to our own craft.

About Listen In: Each week on Listen In, Bretz and a rotating cast of hosts from Ayzenberg interview experts in the field of marketing and advertising to explore uncharted territory together. The goal is to provide the a.network audience with actionable insights, enabling them to excel in their field.