For the longest time, outdoor advertising has followed a pretty common track, with very few changes to how things work. If the new iPhone works out the way rumors are rumbling, things could change.
Using Near Field Communication (NFC)-based technology, the new iPhone could possibly work with electronic billboards using information based inside the phone to cater to particular audiences. For instance, particular tweets or Facebook posts from the device could spell out a person’s interests, allowing electronic billboards to create an ad that best caters to them, even getting to the point of offering a coupon.
Apple hasn’t confirmed whether NFC-based technology would be in the new device, but we’re likely to learn more soon with the company’s upcoming announcements.