Jirbo has announced that it has hired Will Kassoy as CEO. He will overlook both the company’s gaming division (which has managed over 32 million downloads across 200 titles, with 48 titles in the top 1 percent of Apple s All Time Most Popular list) and video ad delivery service AdColony.
“Will brings his extensive experience from Activision Blizzard to the CEO position at Jirbo and will be invaluable in growing both our app development and AdColony business units,” said Jonathan Zweig, President of Jirbo Inc. We re confident that his skill set is exactly what we need to assume leadership in this thriving new market.
Kassoy was previously at Activision, where he was head of global marketing, media research, marketing communications, business development and setting long term business goals for emerging platforms. He managed brands like Call of Duty, Tony Hawk, Marvel and Guitar Hero during his 13 years at Activision.
“As the mobile and social games markets continue to explode, I m eager to jump in and take on this new challenge,” said Will Kassoy. “AdColony s innovative premium mobile ad technology will be a tremendous advantage for both advertisers and app publishers and I m confident we can turn it into the new gold standard for generating revenue in mobile social gaming.”
