Call of Duty: Modern Warfare 2 has sold tens of millions of copies worldwide and has set the bar very high for its successors. Activision isn’t intimidated, however, and is planning a big spend for Call of Duty: Black Ops.
We’ve a fantastic game and a fantastic marketing campaign so our ambition is to set another record like we did with Modern Warfare 2, said Call of Duty general manager for Europe Michaël Sportouch. The resources invested behind Black Ops in terms of development of the game and the marketing are the highest ever for Activision. Our ambition is not only to be the biggest game but also the biggest entertainment launch of the year.
We ve a 60-second ad during the England vs. Bulgaria match, which is our first mainstream communication around Black Ops in the U.K., he added. From there it s going to be non-stop.
Source: MCV
