Ad measurement firms Millward Brown and Cymfony have partnered to introduce a metric for social media buzz, reports Adweek. The firms are forming a service that incorporates online sentiment generated through social media nets into traditional measurements such as awareness and intent to purchase. Adweek says the analysis looks at consumer buzz generated through social nets, blogs and forums, and focuses on volume, sentiment and share of voice.
Ad Measurement Firms Introduce Digital Buzz Metric
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