Apple recently changed the license agreement whereby advertisers could no longer share information gathered on the iPhone with their clients. This move seems mostly designed to damage Google’s AdMob and they’re not happy about it.
“Let’s be clear. This change is not in the best interests of users or developers,” wrote Omar Hamoui, founder and CEO of AdMob. “In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.”
“Since I started AdMob in 2006, I have watched competition in mobile advertising help drive incredible growth and innovation in the overall ecosystem. We ve worked to help developers make money, regardless of platform iPhone, Android, Palm Pre, Blackberry, Windows, and others. In the past four years, AdMob has helped tens of thousands of developers make money and build real businesses across multiple operating systems,” continued Hamoui. “I’ve personally worked with many iPhone app developers around the world, including one who created a fun and simple game in the early days of the App Store. He built the app because he was interested in the challenge. He built this single app into a multi-million dollar advertising revenue stream with AdMob, hired a whole team, and turned a hobby into a real business.”
“We see these stories all the time. We want to help make more of them, so we ll be speaking to Apple to express our concerns about the impact of these terms,” he concluded.
Source: Blog.admob.com {link no active}
