Artix Entertainment has announced a special sort of in-game advertising system. In AdventureQuest Worlds when the player dies in-game, instead of seeing a grayed out screen, Death himself will appear with something pithy to say along with a static ad for something from Artix, like AdventureQuest Worlds Anything-Goes Battle On Battle Card Game, free AdventureCoins (in-game micro-currency) and finally one ad advertising the benefits of becoming an in-game Member (one of which is not having to see the Death ads).

“For years our players scoffed at how there was no real punishment for dying in AQWorlds,” said Adam Bohn, CEO/Founder of Artix Entertainment, LLC. “So we added a fate worse than death . . . ads!”

Find out more at aq.com.