[a]list Video summit is now only just over a month away and already over 85 brands will be in attendance to get the full download on the video marketing boom. From mobile streaming apps to AR and VR, there’s a lot shifting in the landscape of video and there’s an urgent need for marketers to leverage new strategies and develop to stay on top.
Multiple keynotes from exciting innovators in the space have been confirmed including Facebook’s head of industry for film and television, Jonathan Murtaugh, Academy Award-winning filmmaker Morgan Neville, and beauty arbiter Michelle Phan.
“We are really excited to have Michelle Phan and Marcelo Camberos tell the story about how they leveraged the community she originally built on YouTube to build a business empire centered around ipsy. It’s a story that has not been revealed before and I think all marketers interested in Influencer Marketing will walk away from it smarter,” says [a]list summit producer and [a]listdaily executive director Jay Baage.
“This year we have also seen the emergence of Facebook as the first real competitor to rival YouTube in scale in terms of online video distribution, not to mention in terms of ad dollars. Jonathan Murtaugh, who leads Facebook’s team that works with entertainment marketers, will do a keynote that will give the audience a glimpse of what is in the future from his perspective that will have direct effect on all marketers in the room.”
Beyond keynote speakers, there will be fireside chats, panels and presentations galore:
8:30 am
Registration and Breakfast
9:00 am
Summit Welcome – Get Ready for the Video Storm!
Chris Younger, Principal and Director of Strategy, Ayzenberg
9:15 am
Morning Keynote: Shaping the Future of Mobile Video
Jonathan Murtaugh, US Head of Industry for Film and Television, Facebook & Instagram
9:45 am
Presentation: Constant Content – Millennial Video Consumption Habits
Andy Tu, EVP Marketing, DEFY Media and Zach Smith, SVP, Branded Content, DEFY Media
10:10 am
Fireside Chat: Latest Trends in Branded Content Development
StyleHaul’s CEO Stephanie Horbaczewski and Chief Content Officer Mia Goldwyn. Interviewed by Shira Lazar, What’s Trending.
10:30 am
Networking Break and Refreshments
11:00 am
Keynote Interview: Changing the Way you See The World
Academy Award-winning Documentary Filmmaker Morgan Neville. Interviewed by Matt Bretz, VP and Creative Director, Ayzenberg.
11:30 am
Showcase – Innovators In Video Ad Tech
From programmatic to native and interactive ads: three of the most innovative video ad tech companies will showcase the latest solutions to improve performance and appeal of video assets across platforms. The presenters will then join together for a conversation about how new technologies will create opportunities for advertising and change the way you think about media.
Presentation 1 – Case Study: Building a new “Influencer Ad Unit”
Nathan Lindberg, VP of Global Sales at Curse
Presentation 2 – TBA
Rob Ciampa, CMO, Pixability
12:05 pm
Fireside Chat: How Brands Can Shine on Snapchat
Dan Altmann, Co-Founder & CEO, Naritiv. Interviewed by Jim Louderback, Brand Strategist and Venture Partner at Social Starts.
12:25 pm
Presentations: Marketing Opportunities In Streaming eSports Video
Live and on-demand eSports action, programming and news is now becoming a mainstream form of entertainment with millions and millions of fans around the world and several dedicated networks. Hear from three experts from some of the hottest companies involved in this industry about how brands can grab millennials’ and Gen Z’s attention through eSports.
Presentation 1 – An Entertainment Force to Be Reckoned With
Andy Swanson, VP, eSports, Twitch
Presentation 2 – The Value of Competitive Play in Guild Wars 2
Steve Fowler, Head of Global Marketing, ArenaNet
1:00 pm
Hosted Lunch
2:00 pm
Afternoon Keynote – What’s Next in Influencer Marketing
Michelle Phan, YouTube Superstar and Founder ipsy. Interviewed By Marcello Cambreros, CEO and Co-Founder, ipsy.
2:30 pm
Panel: Going Native Winning Multi-Platform Video Strategies
The world’s biggest publishers are now getting onboard with Facebook Instant Video, Snapchat and other platforms offering them to publish natively. Sure, there are challenges in this new integrated video landscape, but with the right strategy and partners, there are even greater opportunities to reach new viewers who will engage with your brand on the platform of their choice.
Panelists: Juan Bruce, CEO and Co-Founder, Epoxy; Vincent Juarez, Principal and Director of Media, Ayzenberg
Moderator: Jocelyn Johnson, Founder, VideoInk
3:00 pm
Networking Break and Snacks
3:15 pm
Fireside Chat: What Next in Data Driven Content Creation
New Form Digital. Speaker TBA. Interviewed by Allison Stern, Co-Founder & VP Marketing and Business Development, Tubular.
3:15 pm
Presentation: Is Audio the new Video
Noah Eichen, Creative Director, Ayzenberg
3:40 pm
Presentation TBA
4:25 pm
Influencer Roundtable: What Video Creators Want from Its Brand SoulMates
Moderator: Steven Lai, Talent Group Director, ION
5:00 pm
