Angry Birds has become embedded in our popular culture, featured in ads for everything from for movies like Rio to phones from Sprint. Rovio has their own ambitions plans for the franchise outside of what other might choose to include them with in their commercials.
“How I see our whole brand, our whole Angry Birds franchise – I definitely see the film potential as a long-term commitment,” said Rovio VP of franchise development Ville Heijari.”Not just the one-off flick that happened, but to really flesh out the world, build the characters, make it really engaging.”
“We’re not trying to imitate or copycat anybody, but if you think of examples of what has been done before, if you think of something like Ice Age: there’s three movies, pretty popular – that sort of thing. Really breathe a lot of life into and flesh out the world of Angry Birds. We really genuinely have a lot of storytelling opportunities there. It’s not all about birds slingshotting themselves! There’s a lot of stuff going around the characters.”
Heijari confirmed that the ball has already gotten rolling on a feature film, saying “If we started production today, the earliest date would be in 2014 maybe. When we’re talking about a full feature film, that’s really impossible to comment at the moment because that’s really in the planning stages. Even when we eventually might announce that we’ve started the production of the movie, we still might end up releasing animations – an animated series first, just because the production cycles are so much shorter.
Source: Eurogamer
