Rovio has announced that they are teaming up with Singapore Telecommunications for a crowd game to be played by live audiences at the Formula One racetrack. It is a variation on Angry Birds where the slingshot is controlled on jumboscreens by people’s voices.
“We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters,” said Rovio’s marketing chief Peter Vesterbacka.
Rovio and Uplause, live event gaming platform, plan to take the new gaming experience to the biggest live events in the world, including to sports stadiums and rock concerts.
Source: reuters.com
