Commonwealth Toy & Novelty announced that they expect to sell $400 million worth of Angry Birds merchandise this year. They note that they will double the number of Angry Birds products offered this year and that it has also doubled its staff since signing a licensing agreement with Rovio in 2010.
“Plush was basically a dead category for the last few years,” said Commonwealth Toy & Novelty executive vice president, Lisa Shamus. “It is the most spectacular thing I’ve ever seen in licensing and I’ve been doing this for 20 years.”
The popularity of Angry Birds toy goes against the trend in plush toy sales, which fell by 21 percent in the U.S. Commonwealth now receives dozens of licensing offers from app developers each month.
Source: The Wall Street Journal
