A trial between Samsung and Apple is yielding some interesting revelations, much to the normally secretive Apple’s chagrin. One such revelation is that the company was privately considering a 7-inch tablet in 2011, and that Steve Jobs was open to the idea despite a pubic distaste for such devices.
“There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick, or pinch them,” said Jobs at the time. “This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet Apps.”
Apple marketing chief Phil Schiller said to the court that Apple’s strategy in maintaining its market momentum is to “make the product the biggest and clearest thing in advertising.” He says the company has spent a total of about $647 million on advertising for the iPhone, launched in 2007, and over $457 million for the two-year-old iPad.
Source: Reuters
